Su Casa Branding

Logo design, Branding, Illustration design

Branding for the Su Casa Hotel identity in collaboration with HAHA TITI Hospitality Creative Studio based in California.  We did the branding inspired by the idea of two cultures converging at the border. Su Casa personifies the fusion of California and Baja California, offering a unique blend of Spanish and American cultures. Our branding concept draws inspiration from the vibrant, modern Spanish bohemian vibe, blending it seamlessly with clean, contemporary lines. We have crafted a unique set of motifs and patterns, reimagining the traditional allure of Spanish and Mexican tiles and art with a fresh twist.We structured the mural inspired by Spanish Mexican tiles and created a graphic set for the brand. All illustrations were developed by the studio. We designed several secondary logos so that they can be used differently for different collaterals.